The truck features an advertisement from McDonald's, which includes Ronald McDonald on the truck. Ronald, the mascot of the company, has always been happy and smiling.
There is most likely a partnership between the toy company and McDonald's, to attract the children, they are being targeted by aspirational figures.
Kids are targets that have been studied for years and are used by the multinationals in order to make more profits. The toy has pictures of Ronald MC Donald, skateboarding, which will attract the young consumers and create a picture of happiness that they can only get by getting the toy and by going to McDonald's. The logo on the truck is a subtle way of advertising, leasing its logo to benefit both firms. The two companies work in what we call "external corporate synergy", which means that they interact with each other in order to make a better product, and both benefit from working with one another.
There is most likely a partnership between the toy company and McDonald's, to attract the children, they are being targeted by aspirational figures.
Kids are targets that have been studied for years and are used by the multinationals in order to make more profits. The toy has pictures of Ronald MC Donald, skateboarding, which will attract the young consumers and create a picture of happiness that they can only get by getting the toy and by going to McDonald's. The logo on the truck is a subtle way of advertising, leasing its logo to benefit both firms. The two companies work in what we call "external corporate synergy", which means that they interact with each other in order to make a better product, and both benefit from working with one another.
Young children are very good demographic targets, because parents spend "guild money" to please them, buy things instead of spending time with their kids. They compensate for their lack of responsability and want to feel like "good parents".
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